Cookie Johnson (who has a degree in Retailing of Clothing and Textiles) wife of L.A. Laker, Magic Johnson teamed up with Michael Glasser and FIDM (my school!!) Alumna Joie Rucker, who are the dynamic duo behind Rich & Skinny Jeans has launched a line of premium denim for curvier women. Frustrated when she couldn't find jeans to fit her body type, Cookie decided to launch her own collection of jeans.
The collection includes boot cut, straight leg, boyfriend, high-waist styles, plus leggings, running from $145-$198 in sizes 24-38. The fit is catered to fit women who don’t fall into the “standard, slim cut of premium jeans,” which, let’s be real, is a huge market of women customers.