(scroll down for the link to the video)
I went into watching this KNOWING the whole basis and background of this experiment. I knew all the people involved were actors... and it still really upset me. It upset me more than I even realized it would...
ABC News' "What Would You Do?" set up the largest hidden camera operation in the show's history in New York City's Soho neighborhood at the chic clothing boutique Unpomela. It was practically the only store the show could find willing to experiment with something so controversial.
The show hired actors to play a racist store clerk and security guard, both armed with words that would make even the most apathetic shopper flinch. An actor was hired to pose as the black shopper, the target of the abuse.
In a 2007 Gallup survey, 47 percent of black people surveyed said they are not treated equally by retailers. More than one-quarter of those surveyed felt they were targeted because of their race while shopping in the last 30 days.